The Challenge

When Quintas Capital planned their 2025 EIIS fund raise, they faced a familiar challenge: how to reach the right investors efficiently without wasting time or budget. They needed a partner who could strategically combine channels, creative, and targeting, and actually deliver measurable results since they had tried advertising before.

Our Approach

We designed a campaign built around three key principles:

Multi-Channel Strategy

Google Ads captured high-intent searches from investors ready to act.

Meta Ads allowed us to target and retarget precise investor segments, scaling outreach while keeping costs efficient.

Collaborative Optimisation

Weekly calls with the client ensured we stayed aligned with their goals and could act on feedback immediately. Audience segments were added, and targeting was refined based on insights directly from the team.

Creative Iteration:

Every month, we refreshed ad creatives to prevent fatigue and maintain high engagement. Each iteration tested messaging, design, and calls-to-action to drive better leads.

The Results

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Total Leads: 291 high-quality investor leads

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Funds Raised directly through eContent’s leads: €952,000

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ROI (based on investment amount, not revenue): 9,382%

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Average Cost per Lead: Meta €7.04, Google €14.30

Why It Worked

• Efficiency meets strategy: Multi-channel campaigns allowed each platform to play to its strengths.
• Client collaboration drives results: Every new audience and creative adjustment was informed by client insights.
• Iterative creativity: Fresh creatives and A/B testing kept engagement high and optimised lead quality.

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“Cormac and Desirée were brilliant to work with from start to finish. Their structured, insightful weekly calls and proactive support helped us generate a strong volume of high-quality leads and excellent engagement. They consistently exceeded our expectations.” - Kim Ronayne, Investor Relations Manager, Quintas Capital

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